This will be my last post on this blog. The last two days of my internship were very relaxed. The other intern and I finished our work so quickly over the past few weeks that the work allotted for us was all finished as of the second last day. There were several background research tasks that I undertook in free time, and I ended up completing all of those as well. Our boss eventually found work for us to do. We compiled a list of Facebook and Twitter updates for shows in different regions. Writing this copy was fun as I got to be cheeky with them. I wrote the updates for the Canadian Facebook app page (Facebook posting can be geolocated), so I got to throw in some funny Canadian references. Unfortunately, Twitter was a tad less fun as there is no geo-locating functionality.
Such Facebook updates are representative of a shift towards a two-way communication approach to advertising where consumers and producers interact alongside one another. I have mentioned this type of advertising in a previous blog-post. Because the App itself is mobile and can automatically connect to social media sites (it is on an iPad after-all), users are able to share their experiences of watching shows in real time. Part of the reason we are working on the Facebook page for the iPlayer is so that we can take advantage of this new-found social aspect of viewership.
At the end of the second last day I had a closing meeting with my boss to go over the good and bad of the internship. Most of my remarks were good. I kept bringing up how nice the organization, the people, and even the building were. It’s such a classy work environment. All of the members of the iPlayer team have been lovely and helpful. My only criticism was the vagueness of the job description. I’m sad to see it ending, but I will always look back on my brief time here with a satisfied conscience.
Such Facebook updates are representative of a shift towards a two-way communication approach to advertising where consumers and producers interact alongside one another. I have mentioned this type of advertising in a previous blog-post. Because the App itself is mobile and can automatically connect to social media sites (it is on an iPad after-all), users are able to share their experiences of watching shows in real time. Part of the reason we are working on the Facebook page for the iPlayer is so that we can take advantage of this new-found social aspect of viewership.
At the end of the second last day I had a closing meeting with my boss to go over the good and bad of the internship. Most of my remarks were good. I kept bringing up how nice the organization, the people, and even the building were. It’s such a classy work environment. All of the members of the iPlayer team have been lovely and helpful. My only criticism was the vagueness of the job description. I’m sad to see it ending, but I will always look back on my brief time here with a satisfied conscience.
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