I finally showed up on time for my third day of work. This day was mostly spent curating youtube videos and then annotating them. I was given a book on Youtube optimization and read the entire thing in an hour or two. I pulled ideas from the book and then spent some time brainstorming on my own. Later on in the day I presented my ideas to my boss. The best part of the day was having access to the BBC Worldwide Channel, which has over 650 million views and 390 000 subscribers. Plenty of power at my hands! Not to mention that I got to watch clips of Top Gear, Dr. Who, Deadly 60, and the Mighty Boosh all day.
My fourth day was spent doing much of the same. I then shifted my focus to doing a broad search for our youtube superusers. What I found interesting about working on these Youtube Channels was how the BBC is using its clips as a cross-platform approach to promote its App. Posting and effectively annotating clips is a form of advertising in what Henry Jenkins has termed the Culture of Convergence, where users and producers interact on the same level. This sort of cross-platform advertising is a far-cry from the traditional 30 second spot ad on traditional television.
My fourth day was spent doing much of the same. I then shifted my focus to doing a broad search for our youtube superusers. What I found interesting about working on these Youtube Channels was how the BBC is using its clips as a cross-platform approach to promote its App. Posting and effectively annotating clips is a form of advertising in what Henry Jenkins has termed the Culture of Convergence, where users and producers interact on the same level. This sort of cross-platform advertising is a far-cry from the traditional 30 second spot ad on traditional television.
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